英語六級(jí)考試閱讀心情差狂購物
They dont call it retail therapy for nothing. Shopping can actually make you happy， a study has found. 都說購物能讓女性心情變好，這可不是水口說說的們最近一份研究調(diào)查證實(shí)了血拼的這一附加效果。 Treating yourself to something nice at the shops apparently has a lasting positive impact on mood and leaves few if any negative emotional side-effects。 在商店中挑選一些心意的物品來犒賞自己，這樣的行為能否給心情施加長久的正面的影響，并且很少會(huì)出現(xiàn)感情方面的消極的副作用。 It is a find that will prompt a sigh of relief from Britains ailing retailers. 這樣的發(fā)現(xiàn)對(duì)于零售消費(fèi)商來說應(yīng)該是個(gè)相當(dāng)不錯(cuò)的喜訊。 Researchers conducted hundreds of interviews at shopping centres as well as asking shoppers to keep diaries of their shopping behaviour， moods and buys they regretted. 研究人員們來到各大購物中心采訪了不少的消費(fèi)者，并讓們他們將自己的購物習(xí)慣記錄下來，把心情、或者購買了之后又后悔情況都寫進(jìn)血拼日記之中。 Those who said they were in a bad mood on their way into a shop were more likely to indulge in an impulse buy. 他們發(fā)現(xiàn)，那些帶著不好的心情前來購物的消費(fèi)者更容易沉迷于沖動(dòng)性的購物，并且被這樣一種情緒支配。 A total of 62 per cent said they had bought something to cheer themselves up while 28 per cent said they had indulged as a form of celebration. 1 編輯推薦： 受訪者中有62%的消費(fèi)者表示，他們會(huì)買通過買東西來讓自己心情好起來，另有28的人將血拼作為是慶祝的一種方式方法。 The study， published in the Journal of Psychology and Marketing in the U.S.， concluded： Retail therapy purchases were overwhelmingly beneficial， leading to mood boosts and no regrets or guilt. 這項(xiàng)研究的結(jié)果刊登在了美國《心理學(xué)與市場(chǎng)營銷期刊》上，文章指出：所謂的安慰式購物心理對(duì)于商家的益處是不言而喻的，它能使消費(fèi)者情緒高漲，并且不會(huì)有后悔或者內(nèi)疚的心理。 Selin Atalay and Margaret Meloy， the authors of the study， Retail therapy： A strategic effort to improve mood， said retailers could learn from the findings. Selin Atalay和Margaret Meloy表示，研究的結(jié)果對(duì)于零售商有著很大的借鑒作用。 They said： It is not suggested here that every retailer suddenly make a small treat item available at checkout to tempt consumers， or that mall planners strategically locate candy stores near every mall exit. 他們說：我們的用意并不是要所有 的商家們突然都在收銀臺(tái)放置小點(diǎn)心招待消費(fèi)者，或者是讓購物中心把糖果店都搬到商城的出入口。 What is suggested is that perhaps practitioners have it right when they appeal to consumers with slogans that encourage them to buy themselves splurges. 我們希望消費(fèi)者可以準(zhǔn)確的掌握到這樣一種訊息和實(shí)際，利用口號(hào)鼓勵(lì)消費(fèi)者為自己而消費(fèi)。 There seem to be positive consequences to buying oneself a small treat： one does feel better.給自己買些東西看以來將會(huì)產(chǎn)生正面的結(jié)果，并且會(huì)使得心情也好起來。 The study did sound a cautionary note， saying that findings should be interpreted with care because the survey was self-selecting， because participants in a good mood were more likely to respond. 不過他們也指出這項(xiàng)研究結(jié)果僅僅只能作為一個(gè)忠告，在解讀這項(xiàng)發(fā)現(xiàn)是應(yīng)結(jié)果留意，因?yàn)橄M(fèi)者的自我選擇性，因?yàn)榻邮茉L問的人在心情良好時(shí)更易作出回應(yīng)。 Only one of those interviewed regretted splurging. 僅僅有一例受訪者表示對(duì)于揮霍感到了后悔。 Could it have been Keira Knightley? The actress told recently of her guilt at splashing out ?2，795 on a Burberry sheepskin coat. 這個(gè)人說不定就是英國演員Keira Knightley，這位女星最近狠狠花了一筆，砸下2795英鎊買些了一件Burberry的羊皮大衣。
They dont call it retail therapy for nothing. Shopping can actually make you happy， a study has found. 都說購物能讓女性心情變好，這可不是水口說說的們最近一份研究調(diào)查證實(shí)了血拼的這一附加效果。 Treating yourself to something nice at the shops apparently has a lasting positive impact on mood and leaves few if any negative emotional side-effects。 在商店中挑選一些心意的物品來犒賞自己，這樣的行為能否給心情施加長久的正面的影響，并且很少會(huì)出現(xiàn)感情方面的消極的副作用。 It is a find that will prompt a sigh of relief from Britains ailing retailers. 這樣的發(fā)現(xiàn)對(duì)于零售消費(fèi)商來說應(yīng)該是個(gè)相當(dāng)不錯(cuò)的喜訊。 Researchers conducted hundreds of interviews at shopping centres as well as asking shoppers to keep diaries of their shopping behaviour， moods and buys they regretted. 研究人員們來到各大購物中心采訪了不少的消費(fèi)者，并讓們他們將自己的購物習(xí)慣記錄下來，把心情、或者購買了之后又后悔情況都寫進(jìn)血拼日記之中。 Those who said they were in a bad mood on their way into a shop were more likely to indulge in an impulse buy. 他們發(fā)現(xiàn)，那些帶著不好的心情前來購物的消費(fèi)者更容易沉迷于沖動(dòng)性的購物，并且被這樣一種情緒支配。 A total of 62 per cent said they had bought something to cheer themselves up while 28 per cent said they had indulged as a form of celebration. 1 編輯推薦： 受訪者中有62%的消費(fèi)者表示，他們會(huì)買通過買東西來讓自己心情好起來，另有28的人將血拼作為是慶祝的一種方式方法。 The study， published in the Journal of Psychology and Marketing in the U.S.， concluded： Retail therapy purchases were overwhelmingly beneficial， leading to mood boosts and no regrets or guilt. 這項(xiàng)研究的結(jié)果刊登在了美國《心理學(xué)與市場(chǎng)營銷期刊》上，文章指出：所謂的安慰式購物心理對(duì)于商家的益處是不言而喻的，它能使消費(fèi)者情緒高漲，并且不會(huì)有后悔或者內(nèi)疚的心理。 Selin Atalay and Margaret Meloy， the authors of the study， Retail therapy： A strategic effort to improve mood， said retailers could learn from the findings. Selin Atalay和Margaret Meloy表示，研究的結(jié)果對(duì)于零售商有著很大的借鑒作用。 They said： It is not suggested here that every retailer suddenly make a small treat item available at checkout to tempt consumers， or that mall planners strategically locate candy stores near every mall exit. 他們說：我們的用意并不是要所有 的商家們突然都在收銀臺(tái)放置小點(diǎn)心招待消費(fèi)者，或者是讓購物中心把糖果店都搬到商城的出入口。 What is suggested is that perhaps practitioners have it right when they appeal to consumers with slogans that encourage them to buy themselves splurges. 我們希望消費(fèi)者可以準(zhǔn)確的掌握到這樣一種訊息和實(shí)際，利用口號(hào)鼓勵(lì)消費(fèi)者為自己而消費(fèi)。 There seem to be positive consequences to buying oneself a small treat： one does feel better.給自己買些東西看以來將會(huì)產(chǎn)生正面的結(jié)果，并且會(huì)使得心情也好起來。 The study did sound a cautionary note， saying that findings should be interpreted with care because the survey was self-selecting， because participants in a good mood were more likely to respond. 不過他們也指出這項(xiàng)研究結(jié)果僅僅只能作為一個(gè)忠告，在解讀這項(xiàng)發(fā)現(xiàn)是應(yīng)結(jié)果留意，因?yàn)橄M(fèi)者的自我選擇性，因?yàn)榻邮茉L問的人在心情良好時(shí)更易作出回應(yīng)。 Only one of those interviewed regretted splurging. 僅僅有一例受訪者表示對(duì)于揮霍感到了后悔。 Could it have been Keira Knightley? The actress told recently of her guilt at splashing out ?2，795 on a Burberry sheepskin coat. 這個(gè)人說不定就是英國演員Keira Knightley，這位女星最近狠狠花了一筆，砸下2795英鎊買些了一件Burberry的羊皮大衣。
